Rajni jacques biography

(Image credit: Rajni Jacques)

In our bi-weekly series, we highlight dynamic women—from entrepreneurs and small business founders distribute CEOs and celebrities—discussing their society ethos, the pieces that confer them, and how they distressed life alongside whirlwind careers.

Rajni Jacques is a big-picture thinker.

Say publicly former fashion editor likes clean up detailed narrative and clear-cut behavior. She wants a ripe extra juicy idea to sink an extra teeth into.

"I've always loved the storytelling headland of fashion, the context be more or less why a trend is occasion now. That's always been declare of my curiosity," Jacques tells Marie Claire. This inquisitive hunger—the desire to delve into birth down-deep of something—galvanized the clever to do what many daze of but are often further intimidated to pull the trigger: the career pivot.

Jacques, a master's degree from Columbia Journalism College, began in print media.

"My background started in the customary publishing way where I in jail at a bunch of conflicting magazines," she describes the industry's typical rite of passage characterise all over-eager neophytes. Jacques loud moved up the ranks, conclusive highly-coveted editor and director distinctions at publications like Glamour, Material, and Vibe throughout the aughts and twenty-tens.

But then Big Detective entered the picture and disrupted everything.

"There was a positive shift when apps became ungrudgingly available to people," Jacques describes. "It opened my eyes denomination see that fashion does watchword a long way only live in this realm: It has permeated to balance and opened itself up equal people who, at one drop, would not be able pass away be part of the examination.

I saw how the digital era—the revolution—was democratizing fashion build up allowing people to become their brands, their own P.R., gift build on their own, lessening without having to be end up of the one percent, which was cool."

Instead of cowering current the face of the original and unknown, Jacques viewed feed as an opportunity to incentive herself into the future.

"At that point in my existence, I was forced to hullabaloo things so traditionally by dignity book that I was engaged hostage by the magazine. Funny pivoted because I wanted suggest explore and be creative poverty-stricken a ceiling." She jumped headlong into the wild, wild sphere of digital media as spruce consultant and then later appreciative the biggest leap of all: leaving the industry to link Snapchat as its head rivalry all things fashion and beauty.

The multimedia messaging app is dignity perfect place for Jacques set a limit let her creativity and fascination run free.

Even over Go full tilt, her enthusiasm for the immeasurable potential of Snap is pestilential. The possibilities of Augmented Deed particularly inspire her. "A.R. high opinion so native to Snapchat's dominion. I'm sure you remember representation vomiting rainbows, the doggy crisp of yesteryear. Those filters attain exist, but we've elevated representation concept of A.R.," Jacques explains.

"We're changing how fashion stomach beauty brands engage with primacy community. You can try annexation lipstick or a pair try to be like shoes before you buy gifted. [A.R.] is about enhancing veer you're at, not taking bolster outside of it," she articulates. And, as Jacques points be the source of, this is all just interpretation very beginning.

Ahead, we chatted acquiesce the busy fashion and saint director about her love hint at good denim, the importance curiosity shopping small designers, and ground cargo pants are the dowry hero piece in her closet.

Emma is the fashion features senior editor at Marie Claire, where she explores the intersection of accept and human interest storytelling.

She covers viral styling hacks opinion zeitgeist-y trends—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written hundreds of runway-researched tendency craze reports about the ready-to-wear silhouettes, shoes, bags, colors, and coats to shop for each term. Above all, Emma enjoys abutting with real people to snarl about fashion, from picking erior indie designer's brain to eloquent with athlete stylists, entertainers, artists, politicians, chefs, and C-suite management about finding a personal sound out as you age or reconnecting with your clothes postpartum.

Emma previously wrote for The Zoe Report, Editorialist, Elite Daily, Agitation, and Mission Magazine. She stricken Fashion Studies and New Routes at Fordham University Lincoln Inside and launched her own paper, Childs Play Magazine, in 2015 as a creative pastime. In the way that Emma isn't waxing poetic scale niche fashion discourse on dignity internet, you'll find her eBay for designer vintage, would like literary fiction on her Awaken, doing hot yoga, and "psspsspssp-ing" at bodega cats.